During a recent radio interview, Nigerian musician Seun Kuti shared his belief that the Big Brother Naija reality show should be re-designed to promote national progress.
Kuti argued BBNaija has massive viewership and influence across Nigeria. However, he feels this popularity could be better leveraged toward social good.
“Big Brother Naija should have been designed for providing solutions for national development,” Kuti proclaimed. He envisioned participants competing by devising impactful initiatives to uplift communities.
The Afrobeat heir acknowledged BBNaija’s entertainment value but called for the influential platform to also plant seeds of change.
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